![]() ![]() ![]() There are scientific explanations, but above all, it’s about emotions.Īnd as we can see in Maslow’s triangle, emotional needs transcend physical needs.Ĭustomer experience has become so important in recent times that several firms of analysts regularly publish indices. And the reason why it is so challenging to create an exceptional customer experience is very simple.Įxperiences are all about human interactions. They are extremely tough to design, but when you get it right, you can make your customers love you for life. Quite simply because the best customer experiences are very similar to love. People can love a multitude of things.īut wait, why are we talking about love in an article dedicated to the customer experience? We love not only people we love cars, some love places, others love food or films. Many of us spend a large part of our lives looking for love, falling in love, trying our best to stay in love and to be close to the people we love. It is undoubtedly one of the best feelings there is, and yet it is difficult to explain rationally. Those of us who have ever fallen in love find it hard to explain how it happened and why. ![]()
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